Crawford has been Rolex Replica Watches's longest serving ambassador for 22 years. Her parallel values and her involvement in the company's image, philanthropic efforts, and her dedication have made her Rolex Replica Watches's most dedicated ambassador. "I've had this relationship with Rolex Replica Watches for longer than I have been married," she says. The brand has also become a part of Crawford's family's lives, as Rande Gerber, Presley, and Kaia Gerber joined her on trips to the Olympics, and Kaia visited Peru to see the Orbis International Flying Hospital, which Rolex Replica Watches sponsors. The announcement of Crawford's children as Rolex Replica Watches's new ambassadors on 29 September, this year during Paris Fashion Week was a natural development.

Presley, 18, and Kaia, 16, are clearly tasked with bringing in a new generation to Rolex Replica Watches. They have a long list of partners that includes Nicole Kidman,Rolex Replica Watches George Clooney and Eddie Redmayne. Kaia, who is as beautiful as her mother physically, will be the hottest runway model of 2017. She is confident and articulate. She's also one of the most refreshing role models that have emerged in the recent fashion world.

Cindy Gerber with Rolex Replica Watches CEO Raynard Aeschlimann (from the left), her husband Rande Gerber, and their children Kaia and Presley Gerber, at the "Her Time", event in Paris

Aeschlimann says, "Millennials changed the world," referring to the generation Rolex Replica Watches hopes will be seduced by the new ambassadors. "They have changed our lives, because we've changed theirs." They are born with mobile phones, computers, and social media. Although we call them a 'Generation Y,' I believe it's more a 'Generation Why'. That's the way they're. They like to ask questions, and they enjoy true stories. They encourage us all to be proactive, and to tell our stories. Rolex Replica Watches loves proximity, so this is perfect. In a world where everything is connected, you still need a backbone and history.Rolex Day-Date Replica You also have to be authentic. With Presley and Kaia we don't just work with them because of their large number of followers on social media. I met them at an Orbis event two years ago and loved their attitude. We have to speak to the younger generation, represent them and share our values. It's good to partner with people that have these values."

Aeschlimann announced the partnership and was accompanied by new portraits taken by Peter Lindbergh of the family. Crawford launched the new edition of Rolex Replica Watches Her Time, a celebration of more than 100 years of women's watches by the Bienne-based manufacturer. The event was held in torrential downpours and an electric storm. Highlights include the "Medicus", a 1935 watch designed specifically for doctors and nurses. Other highlights are the tiny Art Deco cocktail watches, the crazy 1970s jewellery and watches, and the exquisite pieces designed by Andrew Grima & Gilbert Albert for the Rolex Replica Watches brand.